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 STORIES 
The Newsletter of the Open Space Institute (US) 
Issue 1, June 1999 
 
Purpose of the Newsletter 
The purpose of the newsletter is to make our stories available to each other 
so that we continue to learn and grow. We hope they will serve you for 
education, examples, connection and pleasure. 
 
This newsletter is intended for the use of friends and members of the Open 
Space Institute (US). It may be reproduced in any useful way with 
acknowledgement. When copying, please include the author/contact/publication 
information at the end of each story. 
 
In This Issue 
1--A High Stakes, Tight Time Open Space 
2--OS Event Opens a Space for Children 
3--Open Space and Strategy 
4--Coming Events 
 
 
A High Stakes, Tight Time Open Space 
Jay W. Vogt, Peoplesworth 
 
The Challenge 
Imagine youre a consultant and the President of an urban community college 
calls you and says, Ive been at my job for two months.  Im the
sixth 
president in eight years.  The semesters almost over, but I want to involve 
all 270 faculty and staff in setting goals for the College for next year. 
We have four hours.  Can you help me? 
 
Tell me you wouldnt laugh out loud, or be speechless!  Traditional 
organizational development methods tell us theres no way to bring so many 
people, who are almost certainly so demoralized, together to get so much 
work done so fast.  In my case, we begin to talk about Open Space. 
 
The People 
Shortly thereafter, over two hundred faculty and staff assemble in the 
college cafeteria.  The President has invited everyone, saying simply: 
Please come if you care about the future of the college.  If you are not 
coming, please cover for someone who is. Present are long time faculty, 
copy machine operators, and everyone in between. 
 
The Process 
We adapt Open Space to fit this extremely tight time frame.  In the first 
half hour everyone eats lunch.  In the next half hour the President speaks 
briefly, and I set up the theme, process, and agenda.  I welcome all 
conversations, but remind groups that only those who complete a flip chart 
template, listing a goal and a set of measures indicating its success, can 
participate in the final goal-setting process.  Participants post over 
thirty topics for a single, two hour round.  We gather in the final hour for an 
informal, gallery-style review of proposed goals posted all around us on 
walls. Individuals multi-vote for their favorites using adhesive dots. 
 
The Results 
People embraced the goal setting conversations with fervor.  Twenty two 
goals were ultimately posted.  The multi-voting process produced seven clear 
priorities.  People stood and cheered as the goals were announced.  They 
spoke warmly, sharing their pride, and celebrating their renewed hope. 
 
That next fall the President invited me back, reconvening the entire College 
community in another half day Open Space to propose projects to realize the 
six goals (one was already done).  She demonstrated her resolve by 
dedicating a substantial budget for this purpose.  Participants proposed and
discussed 
project ideas, which were, at a later date, refined, finalized in writing, 
considered by the whole community, and voted by ballot.  With money and 
mandate, priority projects happened fast. 
 
In the following fall, the College began an ambitious strategic planning 
process.  I returned to lead a Future Search Conference that reinvented the 
vision and goals of the College, and built strong, new relationships with 
external stakeholders.  The President credits the Open Space forums as 
giving her rapid credibility, mobilizing the community, and setting the stage for 
lasting organizational transformation. 
 
Jay W. Vogt  jaywv@aol.com 
for STORIES, the Newsletter of the Open Space Institute (US)  osi@tmn.com 
 
 
OS Event Opens New Space for Children 
BJ Peters, consultant, and Cynthia Krauss, consultant 
 
Here is the story of an event we facilitated in February. We hope you find 
it useful. 
 
The Theme 
Creating a collaborative design for our new environment and the way 
we work together that will enrich the learning of children, the staff and 
the community of Buckeye. 
 
The Process 
It was a combination of Appreciative Inquiry (AI) and Open Space. 
 
The Client 
Buckeye Elementary School District (a rural Arizona area) 
 
The People 
The people involved were instructional aides, an occupational therapist, 
speech/language therapists, a physical therapist, a special education 
teacher, all of whom are involved in providing services for children with 
handicapping conditions. 
 
Jane Hunt, Assistant Superintendent of Curriculum and Director of Maricopa 
Special Services Consortium, in addition to other responsibilities, is 
responsible for overall management of the staff of programs for children 
with handicapping conditions. She gave her permission to share this story with 
you. 
 
Why did you and your client say "yes" to an Open Space event? 
 
The client was seeking ways to develop collaboration among the diverse 
service providers. The delivery model of services had been fragmented. 
It was not clear who was in charge; services were not integrated; scheduling 
was not coordinated; new staff members were not trained or oriented in 
job expectations; there was not shared clear focus or synergy about vision 
or direction of the program. 
 
The Results 
An underlying theme was that people wanted to feel connected, that they 
mattered, that others recognized that they added value to the organization. 
They wanted to have the necessary information they needed to do their jobs 
and to see how that fit into the bigger picture. 
 
The Open Space discussions resulted in two major passions: 
 
Development of a Harmony Farm. 
This was an incredible process to observe. The group working on this project 
completed a farm design, a cost/benefit analysis, a funding proposal. I was 
in the same room where this group was working, and I was only peripherally 
aware of their work. Suddenly, they all got up and left the room. As an 
afterthought, one of them came back to tell me they would be back. About an 
hour later, they returned in high spirits. They had gone directly to the office of the
Superintendent 
of Buckeye Elementary School District and shared their proposal. He 
committed to them on the spot that they could have their Harmony Farm and that the 
District would fund it. An interesting sidenote is that a new teacher 
has been hired, one who has horses, has trained handicapped children to 
ride horses, has just moved to the community and is excited to implement 
and enhance this project. 
 
Training and Learning 
A yearning for training and information emerged from the other six 
discussion groups. Since the event, a partnership is forming with the Campfire Girls 
and Boys Organization. This partnership will result in staff training for 
special education staff as well as development programs for regular education 
students. The overall goal is to create collaboration among special 
education and regular education to enhance the quality of learning for all. 
 
We must be the change we seek in the world." 
-- Gandhi 
 
BJ Peters  bjpeters@amug.org and Cynthia
Krauss  yellans@primenet.com 
for STORIES, the Newsletter of the Open Space Institute (US)  osi@tmn.com 
 
 
Open Space and Strategy 
Uwe Weissflog,SDRC 
 
Every man is a particular kind of leader, no leader is a particular kind of 
man 
[Chinese proverb, adapted] 
 
Introduction 
The following is an excerpt from Strategic Conversations as the Means for 
Organizational Change; A Case Study, a paper that describes various 
approaches to strategy, among them Open Space Technology. The paper is based on the 
experience gained at a global provider of engineering software solutions 
over a period of four years. In this excerpt only the experiences as they relate to 
the use of Open Space Technology are described. The complete paper can be 
requested from the author. 
 
Since 1995, various approaches had been used to create a vision of who we 
are and where we are heading." This vision had to serve at least two purposes, 
to be of value to the companys customers and to enable the members of the 
organization to develop a clear sense of purpose and direction. Processes and 
methodologies that proved to be most successful were based on common sense and unorthodox 
thinking. The pace of change in the company's markets required approaches 
that were different from traditional strategic planning. The idea of "the plan" 
was replaced with "Strategic Conversations"; i.e. the ongoing quest to find 
answers to several key questions: 
 
- Why are we in the business we are in? 
- Where are we today? 
- Where do we want to be in the future? 
 
Openness and a systemic view of the company and its environment proved to be 
valuable elements in this ongoing quest. Open Space Technology provided a 
path to achieve our goals. 
 
How It All Started 
Early 1995 was a gloomy time in the history of the company. Within weeks, 
our stock price fell to below $4, reflecting a loss of shareholder value of more 
than 80% in less than 12 months. Financial overstatements caused a crisis 
resulting in drastic consequences: 
 
- A set of layoffs 
- Suspension of the company  401K plan contributions 
- Dismissal of the CEO and part of the executive team. 
 
At the same time, one of the companys flagship products at that time had 
severe quality problems. For the first time in its 25-year history the company 
experienced a real threat to its existence. This threat proved to be the 
beginning of a new era. Since then, the company engaged in multiple 
initiatives to find a path to its future. Open Space Technology proved to be valuable in 
most of them. Two examples demonstrate how we used it. 
 
SMP (Strategic Management Process) was a corporate business strategy initiative 
based on a process developed internally. SMP included insight from a variety 
of sources among them strategic planning, business, leadership, science and 
philosophy. CCSD (Customer Council for Strategic Direction) brought together 
key customer executives, industry leaders, academe, and the companys executive 
management team to jointly talk about the future. 
 
Strategic Management Process (SMP) 
 
In 1997 we decided to explore the world of strategic planning more 
thoroughly before any initiative was started. We considered various sources to better 
understand strategy, among them: 
 
- Roughly 60 books on strategy, covering a wide span from ancient strategic 
thought to recent understanding of strategy. 
- Theme searches on the world-wide-web with focus on consultants and their 
methodologies in the areas of strategy and   organizational development. We 
also looked at processes and methodologies used in strategy development, in 
particular processes with an underlying holistic approach. 
- Large scale group interventions including Open Space Technology (Owen, 
1992), Systems Thinking (Senge, 1994), the Future Search Conference Model 
(Weissbord, 1995) and Servant Leadership (Greenleaf, 1983). 
 
Eventually, a set of key questions formed the underlying basis of SMP, 
relating to: 
 
- WHY are we in the business? 
- WHERE are we today? 
- WHERE do we want to be in the future? 
- WHAT are the opportunities? 
- HOW do we seize the opportunities? 
- HOW do we react to gaps between actions and plans? 
 
The SMP process was designed for and used by the corporate strategy team, 
which was composed of the CEO, his executive team, and some key business and 
technology professionals. This small group, except for the Environment Scan, carried out 
all SMP process steps. The result of SMP was a set of documents that covered the 
territory described in the list above. 
 
The SMP Environment Scan, the key event to gather information about the 
companys internal and external environment was conducted as a two-day Open Space 
event in which 85 people participated. This event was structured around the following 
inquiry: 
 
- The key question: What do we know about us and our environment today and 
where do we want to be in the future? 
- Twelve questions, developed by the executive team in a smaller Open Space 
prior to the Environment Scan 
 
After sharing the dimensions of the inquiry in the opening ceremony, the 
event followed the principles and laws of Open Space. The initial twelve questions 
were expanded to eighteen and the group self-organized into smaller groups to 
answer the questions. 
 
During the Environmental Scan each group documented its results in a very 
simple form and presented them to the entire group at the end of each day. By the 
end of the event a 120-page document was created and made available to all 
participants within 24 hours. Within two days, the group had covered a wide area of 
concerns, covering both internal and external areas. The document is still a valuable 
resource today. Its usefulness would even be higher, had customers, industry 
analysts and others taken part in its creation. 
 
Customer Council for Strategic Direction (CCSD) 
In early 1998 the company took a real leap of confidence. For the first time 
we opened the conversation about the future of our markets and ourselves to the 
participation of customers, academia and close business partners. A formal 
business event combined with Open Space provided the framework. The latter 
was imbedded inside the formal meetings with the intent that both forms would 
not interfere with each other. Two days of the three-day event were totally 
dedicated to Open Space. Only the Open Space event will be described here. 
 
As is the case in all Open Space events, there was no preset agenda, except 
for a trigger question. The question The Future Role of Information Technology in 
Making and Moving Digital Product Information; Local and Global 
Perspectives had been communicated in the invitation. After opening the space,
which 
included the explanation of the process, the agenda was created by the group 
in less than one hour. The group then self-organized in sub-groups, with all 
participants attending the sessions that they felt most passionate about. It 
is worth sharing that the group consisted of eighteen very senior industry 
leaders from around the world. 
 
In the sub-group meetings, the observation work happened in multiple forms. 
Informal conversation, formal  presentations of material that individual 
members had brought in anticipation of topics they wanted to talk about, and 
creative brainstorming were used at different times. The diversity of the groups 
enabled the creation of a rich web of information. This was further enhanced by the 
seniority of the CCSD members, ensuring that the groups addressed the key 
areas of today business and technology challenges. 
 
Each day we provided space to share results, insights and observations of 
the different sub-groups. All sessions were recorded online using a laptop. This 
provided the opportunity to share the results with all attendees directly 
after the conference was over. We used a local overnight printing service to 
provide draft copies of the results. 
 
We used Dialogue sessions to end each day. Two techniques helped to make 
these sessions very successful, the use of the Native American talking stick and a 
rule, adopted from the Quakers, that one would only speak if one had to 
something of significance to say. 
 
The Learning Experience 
The following describes the learning that occurred during these 
interventions, specifically in Open Space. We use the following model to relate the 
experience to different stages in our learning cycle. 
 
- Observation  Activities to record, without distortion, what occurs in the 
whole system (inside and outside of the company. 
- Understanding (insight)  Processes to make sense out of what has been 
observed. 
- Planning  Processes to create common mental models (vision) and shared 
meaning 
- Acting - Short or long-term action the organization undertakes in support 
of its vision. 
 
Open Space is very powerful, specifically in the observation and insight 
phases. 
The key positive behavior of the observation stage is the capability to 
listen, based on: 
 
- The ability to suspend assumptions (Senge, 1994), enabling a more complete 
picture of reality to emerge; 
- The ability to suppress the urge for instant response, enabling true 
understanding (Peck, 1992); and 
- The ability to express mutual empathy, enabling trust to be build among 
the participants that partake in the conversation (Covey, 1990). 
 
Equality of participants proved to be the leading prerequisite that is 
required for these characteristics to emerge. The structure of Open Space and 
Dialogue fulfilled these criteria naturally. 
 
Meaning making is a human characteristic (Maslow). Collective 
understanding (meaning) was best created when the following conditions were present: 
 
- Diversity was valued and accepted as a prerequisite for rich 
conversation; 
- Individual views were understood as important, but limited, means to fully 
describe complex environments; 
- Open sharing of individual thoughts, among non-judgmental peers, has the 
potential for collective insight that can not be achieved on the individual 
level (the whole is bigger than the sum of its parts). 
 
Dialogue and Open Space proved to be powerful methodologies that enabled 
collective insight. An important organizational element of these 
methodologies is the circle. The seating arrangement in Open Space and Dialogue enables 
equality of the participants and prevents individual domination because there is no 
physical location in a circle that supports it. 
 
Individual and Organizational Change 
It is a tragic illusion to assume that we can change others without changing 
ourselves. This misunderstanding seems to be related to a shift in the 
fundamentals of our thinking more than 300 years ago. The mechanistic view 
of the world, initiated by Newton and enforced by the industrial revolution of the 
19th and 20th century, has created a mindset that separates planning from doing. 
This mental model, aided by specialization, contributes to an unspoken reality, 
where only certain people have to change, while others are exempt.  But the 
emergence of knowledge work, distributed worldwide and linked in a network fashion, is 
challenging this model. 
 
Any change in such a dynamic environment, where formal power and control are 
undermined by dynamic realities, will depend on voluntary, individual change 
first. One encouraging observation, across all initiatives, is that this 
individual change actually happens. 
 
Its Over When Its Over (or probably not) 
Our journey of the past four years can be described as evolutionary, moving 
from the hierarchical model of management to a more participatory model, where 
plans and actions are done by the people based on knowledge and not on formal 
status.  This is consistent with organizational trends observed in highly successful 
companies in many knowledge-driven industries. In particular the following 
insights that shape our ongoing strategic conversations are encouraging: 
 
- The diversity of environment and organization is best captured if the 
whole system participates in the observation stage. 
- Any constraints put on the observation stage results in bias. 
Automatically these biases work like filters further reducing the capability to see what 
really happens. 
- Insight gained while the whole system is present has the potential to 
become part of the organizations culture. This makes resistance to follow-on plans 
and actions less likely. 
 
The experience of the past four years is changing the way we think about 
what is important to sustain our organizational existence.  Changes, impacting our 
corporate identify, seem to emerge in several areas, among them: 
 
- A shift from technology-centric to market-centric thinking. 
- A broadening of our value system, from individual contribution to team 
(collective) contribution. 
- An understanding of interdependence, within the organization and between 
the organization and its environment 
 
In summary, we are in a state of change. We are embracing the needs of our 
markets, and allowing those needs to guide our innovative spirit. We are 
broadening what we value, adding team recognition to the existing focus on 
individuals. We are developing an understanding for interdependence, within 
the organization as well as between the organization and its environment. And 
finally, we are realizing that we can not walk away from our own insights. 
By keeping the conversation about our identity and our future alive, actual 
change is happening. This is not a bad place to be. 
 
Uwe Weissflog  uwe.weissflog@sdrc.com 
for STORIES, the Newsletter of the Open Space Institute (US)  osi@tmn.com 
 
 
Coming Events 
 
Here are the upcoming OS events: 
17th Annual International Symposium on Organization Transformation 
Theme: Millennial Countdown II 
June 29 -  July 3 
Cannon Beach, Oregon, USA 
Details:  http://www.tmn.com/~owen/OT17INV.htm 
Contact:  Harrison Owen at owen@tmn.com or phone 301-469-9269 
 
Open Space onOpen Space VII 
Sept. 25 -27 
Chicago, Illinois 
A gathering for experienced OS practitioners. 
Details:  http://www.globalchicago.net/osonos/ 
Contacts:  Sheila Isakson at isakson@juno.com   or Michael Herman at 
mherman@mcs.net 
 
Here are the upcoming Open Space trainings: 
July 6-10 
Seattle, WA 
Contact: Peg Holman at pholman@msn.com or 425-746-6274 
Details:  http://www.tmn.com/openspace/seaworkshop.html 
Facilitators:  Harrison Owen and Peg Holman 
 
July 10-13 
Melbourne, Australia 
Contact:  Birgitt Bolton at birgitt@worldchat.com or 905-648-5775 
Facilitator:  Birgitt Bolton 
 
Sept.1- 5 
United Kingdom 
Contact:  Romy Shovelton at romys@compuserve.com or +44-171-229-7320 
Facilitators:  Harrison Owen and Romy Shovelton 
 
Oct 5-9 
Minneapolis, MN 
Contact:  Tom Thiss at 612-474-5172 
Facilitators:  Harrison Owen and Tom Thiss 
 
Nov 3-6 
Toronto, Ontario 
Contact:  Birgitt Bolton at birgitt@worldchat.com or 905-648-5775 
Facilitators:  Harrison Owen and Birgitt Bolton 
 
Nov. 15-19 
near Birmingham, Alabama 
Contact:  Barry Owen at barryo@home.com or 615-356-2888 
Details:  http://www.tmn.com/openspace/NashvilleOSTworkshop.htm 
Facilitators:   Harrison Owen and Barry Owen 
 
Dec 6-10 
New York, NY 
Contact:  Karen Davis at kdavis@tmn.com or 212-595-9107 
Facilitators:   Harrison Owen and Karen Davis 
 
 
STORIES is published online 3-4 times a year by the Open Space Institute 
(US). 
To subscribe, or to join OSI, contact Peggy Holman, osi@tmn.com. 
To submit your story, contact Joelle Everett, editor, jleshelton@aol.com 
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